Ad spend managed toward a number you actually care about.
Search, social and display campaigns, built and optimized around a real cost-per-acquisition target — not vanity metrics like impressions or clicks.
Overview
Paid media is the fastest lever in marketing, and the easiest one to waste money on without disciplined management. We start every engagement by defining the number that actually matters — cost per lead, cost per sale, or return on ad spend — and build campaigns backward from that target rather than optimizing for cheap clicks that never convert.
Campaigns are reviewed weekly, not quarterly. Budget shifts toward what's working and away from what isn't, and you'll always know exactly where spend is going and what it's returning.
Everything covered in this service.
✓Search Advertising
Google and Bing search campaigns targeting high-intent keywords your customers are already searching.
✓Paid Social
Meta, Instagram, TikTok and LinkedIn campaigns built around your specific funnel stage and audience.
✓Retargeting
Campaigns that bring back visitors who didn't convert the first time, at a fraction of cold-traffic cost.
✓Display & Programmatic
Broader awareness campaigns for brands looking to build reach alongside direct-response channels.
✓Landing Page Testing
A/B testing on the pages your ads send traffic to, since the ad is only half the equation.
✓Budget & Bid Management
Weekly optimization of budgets and bids based on real performance data, not a set-and-forget approach.
How we run this engagement.
Audit & Setup
Account structure, tracking and conversion measurement get set up correctly from day one.
Launch
Initial campaigns go live with a testing budget across your priority channels.
Optimize
Weekly reviews shift budget toward what's converting and pause what isn't.
Scale
Once a channel proves out, budget scales up while cost-per-acquisition is monitored closely.
What lands in your inbox.
Campaign strategy doc
Channel selection, targeting and budget allocation, explained in plain language.
Live tracked campaigns
Fully built and launched campaigns with conversion tracking in place.
Weekly performance snapshots
A quick view of spend, results and any changes made.
Monthly performance report
A deeper look at what worked, what didn't, and what's next.
Common questions.
What's the minimum ad budget you work with?
We typically recommend a minimum monthly ad spend of $2,000–$3,000 per channel for statistically meaningful results, separate from our management fee.
Do you manage the ad budget or just the strategy?
We manage campaigns directly inside your ad accounts, so you retain full ownership and visibility of spend at all times.
How often do you optimize campaigns?
Weekly, at minimum — high-spend accounts are often reviewed multiple times per week.
Can you work alongside our existing in-house marketer?
Yes, we regularly work as an extension of in-house teams, either owning specific channels or supporting existing campaigns.